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Showing posts with label #strategy. Show all posts
Showing posts with label #strategy. Show all posts

Monday, July 27, 2015

$2.00

He walked between the idling vehicles.  Vehicles whose drivers I am quite sure impatiently waited for the light to turn green.  Everyone wants to reach their destination right?  He walked laboriously.  It made me think about how effortless it was for me to just get up from a chair and walk to another room, without thinking about it.  I could almost feel the pain he must sometimes feel, just to walk. 
He walked between the idling vehicles, but he was still slightly too far away for me to get his attention.  I assumed he would continue walking between the vehicles, toward my vehicle. I pulled $2.00 out of my purse, waiting for him to get closer, but just then he turned between two vehicles and stepped onto the sidewalk.  I was slightly disappointed as I put the $2.00 back into my purse, admittedly wondering what he would have done with the money. I also thought to myself, 'if he only knew how close he was to $2.00', especially as I seldom carry cash.  We sat at the light for another 15 or 20 seconds.  Ample time for him to have continued walking.  He had become discouraged and given up when he was so close.  Who knows how many people behind me may also have had $2.00, or more? 



As I sat waiting for the light to turn green, I thought about people in general, who had given up, not knowing how close they were to achieving their dream.  How many people had given up and walked back onto the sidewalk just before their $2.00?  I winced at the thought that it could be me!  Just then I said a quick prayer, ‘please God, don’t let me give up just before my breakthrough, before my $2.00.’  I put my purse back, thinking ‘if he only knew’.

Thursday, January 1, 2015

White paper

I have been planning my strategy for quite some time now. What do I say? How much do I say, when? Then, in November I made the life-changing decision to quit my job. I had never done anything like that before. I have been laid off after 11 years of service, and I have been fired…once, after two and half years of service.  Neither event was particularly pleasing, but it is all part of life. You roll with the punches, sink or swim.  But to walk away from a job, a paying gig, it was one of the scariest moments of my life.  I walked away because although I had and have, bills to pay, it was now or never.  I planned, freshened up my social networking sites, did everything I could to be ready.
Ready for what? Ready to step into the role I believe God prepared for me, or maybe it’s prepared me for. I have often heard people say that if they had to go through their particular adversity again, they would.  They would not change a thing.  I am not of the same opinion, and I do not foresee changing my mind about this. 

You see, well, let’s first define the term ‘white paper’:
 'An informational document issued by a company to promote or highlight the features of a solution, product or service.  White papers are sales and marketing documents used to entice or persuade potential customers to learn more about or purchase a particular product, service, technology or methodology.  White papers are designed to be used as a marketing tool before a sale, and not as a user manual or other technical document developed to provide support to the user after making a purchase.' (Investopedia.com).       

Well, I hardly feel that I am ‘persuading potential customers…’, but more like I am providing ‘an informational document issued…to promote or highlight the features of a solution…’ In my case reaching out to a particular segment of society.  A segment of society that we do not hear much about.  Why do I have to explain what I am doing? Well, I do not really have to explain.    I want the segment of society, the women that I am speaking to, to understand.  To understand that I understand, what they are going through because I have been through the same thing.

What is that? I want to encourage women of all ages who cannot/could not, have children.  Maybe it’s me, but have you ever noticed that people start to squirm whenever that subject does not come up?  People are not sure what to say when you tell them you do not have children.  There is an uncomfortable lull in the conversation, and then you can see their brain working on an exit strategy from the conversation, from you.  Others say silly things like ‘children are overrated’, or ‘you can have mine, they’re a pain’.  Most people are joking, but it’s just not funny.  It would be better to say ‘I’m sorry’, or say nothing.  I plan on speaking to the hurting heart of childlessness, giving a voice to the pain. Why?  Because I believe when you give voice to your fears, your losses, your pain; although that pain might not completely go away, it becomes less ominous.  I plan to help make the pain less ominous.

My white paper, then, is to help childless women realize that they, we, are as relevant to society as women with children.  I want to be the ‘marketing tool’ in the ‘white paper’.  We are not filler, existing on the fringe of society.  We are not bitter, hateful or weird.  Trust me, I have heard it all.  

Unfortunately some people will see my ‘white paper’, my mission, as a threat.  They will draw their children closer when I enter the room, or they may make veiled remarks of feeling threatened.  Please know that if my message is not for you, it’s OK.  I know for a fact that there are millions of women around the world for whom this message will resonate.  I also believe that there are also millions of men and women around the world who are open-minded enough, and not feeling threatened, to want to understand.  I applaud you and thank you.  I look forward to helping others better understand that we all have different fears, losses, and pain.  But we can overcome these facts of life enough, to live a relevant and joy-filled life.