Branding is important! Part 1

So recently I posted a blog, 10 Marketing tips to help get your message to the masses. http://civillamorgan.blogspot.com/2015/08/10-marketing-tips-to-help-get-your.html. On this post, I will be discussing branding! I have been trying to recall when I started loving branding; before or after my master’s degree in management, where I also obtained a concentration in marketing.  I believe I loved branding before my degree, and understood it more after my degree.  I can prove that because I have always paid close attention to the branding of companies, small or large.  I can always spot the companies that live and die by their brand, and those who just do not get it! I can also tell you the companies that are no longer with us because they refused to remain relevant, resting on their laurels; but that is another story for another day. 

Back to today’s subject. Some people believe that marketing and branding are the same, and they are somewhat correct, but not completely. You can market your company by telling everyone about it, placing advertisements, giving out discount coupons, etc. No matter how you get your name out there, no matter how you market yourself and your company, you are marketing your brand first.  And then you are marketing your product. It’s like food, whether you realize it or not, you eat with your eyes first. If the dish does not look good, you may have second thoughts about eating the food. But if you do eat the food, you may find that it tastes better than it looks; or you may find that it tastes just as badly as it looks!

Your branding has to look as good as your product, your product has to look as good as your branding.  I know, this is where entrepreneurs and start-up company owners get nervous.  I felt the same way. Most entrepreneurs and start-ups do not have a lot of money to spend on marketing and branding.  But I would suggest you do the best with what you have, and as your company grows; make sure your branding program grows accordingly. Do not leave your brand behind.

So what is branding? Well, it is your logo, your company name, your brand colors, your name, you; just to name a few. What is your company name? What is your product? What would you like your consumers to think when they see your company name in the font and colors you have chosen? What font best matches your product? Font is just as important as color.  So what are your theme colors? Are those colors calming, or exciting? How would you like your viewers to see your company? Calming, exciting, edgy? These are just a few things to think about, but I know you are not overwhelmed because your company is your passion. And because your company is your passion, I know you will do the best you can to make sure your brand represents you, which is my next point.         

See ‘Branding is important, part 2’, for the rest of the story. http://civillamorgan.blogspot.com/2015/11/brand-is-important-part-2.html